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MARKETING DIRECTOR

Paul Farina

A marketing director for more than 15 years, The Vital Bottomline-Marketing Consulting, has provided relationship marketing expertise to successfully assist on-going and start-up businesses.

From profit-expanding plans and projects to business coaching, both large and small businesses have improved their marketing vitality within a value-oriented budget.

The Vital Bottomline-Marketing Consulting is the result of over 20 years of marketing experienced by its owner, Paul Farina. Madison Avenue, NYC was the career birthplace, where Paul began and rose to Vice President of Market Research for Grey Advertising, VP Research for Amoroso Marketing Research, and Group Head at Dancer Fitzgerald Sample.

Returning to the Capital District, Paul was Marketing Director for the Albany Symphony Orchestra, the St. Cecilia Chamber Orchestra. Moving from here, he created the Art of Marketing and The Vital Bottomline, both his own marketing consulting firms.

Paul is an active Board Member of the Southern Saratoga Chamber and the Hope House Funding Corp. He has been honored by both organizations with the Chamber Star Award and The Circle of Hope Award. He also serves on the Board of Directors for the Sales and Marketing Executives of Eastern New York and is a member of the Burnt Hills-Ballston Lake Business Professional Association.

A Question of Justice ... a documentary film about the power of brotherhood ....